Aviva Equity Release Oct 2021

Aviva Lifetime Mortgage Review

Contributors: Nicola Date, Katherine Read
Reviewed by Francis Hui

Are You Considering Aviva Equity Release? What are the Pros, Cons & Costs? Discover If Aviva Lifetime Mortgage Schemes are for You.

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What a fantastic service. I filled out the form received a call and dealt with the most professional adviser who easily answered all my questions.
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Easy to use. Great support. They handled everything for me. I chatted with a fantastic adviser who decided that equity release wouldn't suit my circumstances.
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Aviva Equity Release Review

I think you’ll agree with me when I say:

It’s REALLY hard to choose the best equity release provider with all the choices available.

Or is it?

Is Aviva equity release the best?

The companies we profile, including Aviva are the best in the business to help you unlock the cash tied into your home.
We’re here to help you:

As experts in the equity release field (we’ve reviewed over 250 schemes!), we’ve combed the market, researched all equity release service providers and narrowed it down to who’s on top.

Is Aviva the ideal equity release company to assist you and your family?
Let’s find out NOW!

What's Equity Release & How Does It Work?

We've summed up the most important information about the topic in this quick video.

An equity release mortgage is, in a nutshell, a loan plus interest that is paid back to the lender when the homeowner passes away or goes into permanent care. The homeowner’s family usually pays back the cash released, and the interest incurred, from the sale of the home in question.

Equity release is available for individuals or couples over 55, with the youngest homeowner’s age determining the amount of equity that can be released. It is important to note that some equity release schemes may require the homeowner to be 60 or older.

Learn More: What’s Equity Release & How Does It Work?

What About the Aviva Equity Release Calculator?

Before you consider using the Aviva equity release calculator, please take note.

Our providers can almost always match & BEAT any existing equity release quote that you find through Aviva. So first use this calculator below & see how much you can release.

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Now, compare and save: Search over 200 equity release council approved plans and find the best deal for the amount of money that you need.

Why get a free quote?

Multiple quotes

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About the providers we compare

Helped more than 1 million people with equity release.

Organised over 1 in 3 plans approved by the Equity Release Council1.

Most popular reasons for releasing equity

Aviva’s Reviews & Ratings

Aviva’s Online Reviews

Online reviews for Aviva are generally average with some users complaining about poor customer service levels, bad communication and lengthy waiting times throughout the administrative process. Some reviewers have noted a lack of competitiveness in the company’s pricing. Reviewers on Feefo have given much better scores however, pleased with the ease and responsiveness of the company’s website as well as a helpful, friendly customer service experience.

Although, there will always be a few disgruntled customers it’s interesting to note that Aviva have won several awards in the equity release docket including the Best Equity Release Lender in 2020, making it a favourable option in 2021.

Aviva’s Online Ratings

Aviva Pros & Cons

Aviva’s Pro’s

  • They’re a credible insurance company and a market leader.
  • You’re receiving award-winning service. Aviva regularly features at the Personal Finance & What Mortgage Awards.
  • They’re members of the Equity Release Council.
  • You can select from a lump-sum plan, drawdown, or regular monthly payments.
  • Their website is user friendly, including an easy-to-use online equity release calculator.
  • All plans include a no negative equity guarantee.
  • You’ll be spoilt with flexible withdrawal and repayment options.
  • Interest rates are tailored to your individual circumstances.

Aviva’s Cons

Aviva’s Qualification Criteria

  • Minimum Amount of Equity Offered: £15,000
  • Maximum Amount of Equity Offered: No limit specification
  • Minimum Age Limit: 55 years
  • Maximum Age Limit: 80 years
  • Property Minimum Value: £75,000 (It can’t be unoccupied for more than six months)
  • Property Condition: Freehold (Aviva will accept a property if 160 years are remaining on the lease)
  • Property Types: Houses, flats and maisonettes. They’ll consider 85% of the valuation of flats and maisonettes to calculate your borrowing potential.

Aviva’s Scheme Features

  • Interest Rates Offered: The figure will be based on a risk assessment.
  • Customer Review Ratings: A+

Special Features

  • The Equity Release Council’s ‘no negative equity guarantee’.
  • An optional inheritance protection guarantee to ensure your heirs will inherit a portion of your home when you pass away or move into permanent care.
  • Voluntary partial interest repayments.
  • Should you wish to, you can pay up back up to 10% of your loan yearly.

Aviva’s Other Services

Aviva is a versatile financial company that specialises in a huge range of insurance products. These include motor insurance, life insurance, health insurance and home insurance.

In addition to insurance and later life lending, the company also boasts a range of investment products such as investment accounts, stocks, and shares ISAs.

Aviva's Equity Release & Lifetime Mortgage Schemes

Aviva has won several awards in the equity release docket including the Best Equity Release Lender in 2020, making it a favourable option in 2021.

The company offers 2 lifetime mortgage plans, and subject to its terms and conditions, both options allow you to remain in your residence until you (and your partner if you take a joint lifetime mortgage scheme) pass on or move into permanent care.

They include:

  • Lifetime Lump Sum Max
  • Aviva Flexible Plan

The Lifetime Lump Sum Max Plan enables you to unlock a one-off cash lump sum, starting at £15,000.

The Aviva Flexible Plan, on the other hand, offers you a single lump sum and a drawdown option. In other words, you borrow an initial amount, and then set up a cash reserve to draw money from.


Are you looking for a specific equity release scheme? These are some of the schemes offered or covered by Aviva.

Not what you're looking for?

Have a look at all the equity release schemes available on the market, with our easy to use table!

Who Are Aviva?

Aviva plc is a British global insurance corporation with its headquarters in London. It serves around 33 million clients in 16 countries.1 Aviva is the largest general insurance and a significant life and pensions provider in the United Kingdom. 2

Look no further if you’re looking for great insurance or investment firm! They can handle your auto, home, life, and health insurance, as well as investments, pensions, and retirement plans!

Aviva is a well-known British insurance company. Their pension plans and insurance products are their key selling points. They’re also one of the oldest companies in the industry. If you’re thinking about working with them, you should know that their equity release solutions have received several awards, as over 200 000 people can attest. Aviva has facilitated the discharge of £7 billion in funds since 1998.

The following are some of Aviva’s primary services:

  • Inheritance guarantee services
  • Voluntary partial repayments
  • Enhanced borrowing if you have certain medical conditions
  • Downsizing protection services
  • Relaxed lending services

Aviva has a lot to offer and will be a great option.

FCA Address

Wellington Row
North Yorkshire
YO90 1WRY O 9 0 1 W R

Trading Names

  • Aviva Equity Release UK Limited
  • Norwich Union Equity Release Limited

FCA Permitted Services

  • Mortgages & home finance
  • Consumer credit
  • Investments
  • Other activities


  • Financial Conduct Authority
  • Financial Services Authority

Registration Numbers

  • FCA Ref Number: 310433
  • FCA Reg Number: 03286484
FCA Link: FCA Link

Aviva Info

Got Questions About Aviva & Lifetime Mortgages? Check These First

Is Aviva A Member of the Equity Release Council?

What Are Aviva's Interest Rates?

Who Owns Aviva ?

Where is Aviva Located?


PS – If you’re anything like us, you skipped to the end anyway.

So here’s the scoop – our intention is to help you by finding the best lifetime mortgage so that you can spend the money on something that you really want to, rather than on a high tax bill.

⚠️(Spoiler**) Most send us a personal thank you because we do such an incredible job – you’ve been warned. ⚠️

Editorial Note: This content has been independently collected by the SovereignBoss advisor team and is offered on a non-advised basis. Sovereignboss may earn a commission on sales made from partner links on this page, but that doesn’t affect our editors’ opinions or evaluations.

What people say

You are the best. You delivered what you mentioned you would that was much better than anybody else. I can not rate you highly enough!!
SovereignBoss client
I'd like to commend the excellent support we received from you guys in our recent equity release application, which proceeded faster than we could have hoped. Thank you so much.
Margaret Doyle
SovereignBoss client
I have to say my experience with SovereignBoss was positive from start to finish. The level of customer service I received from John was simply outstanding, thank you!
Janus Kern
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Have You Read Our Most Popular Equity Release Articles?

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Written by
Rachel Wait
Personal Finance Journalist

Rachel is an experienced finance journalist and editor with a particular interest in personal finance and consumer affairs. She has vast experience writing about money issues, property, insurance, and consumer affairs, and you’ll find her articles regularly featured in top media and newspaper publications.
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Written by
John Lawson
Founder SovereignBoss

John is passionate about education and has made it his life-long mission to assist UK citizens on their future financial options, with a specialist interest in equity release, and SovereignBoss is the natural extension of this passion.

Written by
Francis Hui
Senior Risk Manager

Having held various high-level roles across the industry, Francis is truly an expert in aiding UK citizens in their financial decisions and risk analysis. His unique insight and statistical knowledge make him the perfect person to help you take your financial future to the next level.
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Written by
Katherine Read
Financial Planning Reporter

Since joining the editorial team at SovereignBoss, Katherine has become focused on bringing transparency to finances and opportunities for those approaching retirement age. She writes on the topics of equity release, home reversion, and mortgages.

Written by
Nicola Date
Writer & Journalist

Nicola is a financial writer for SovereignBoss and is passionate about the opportunities that equity release can open up for homeowners. Her extensive business experience and deep understanding of the industry means that she’s always up-to-date with the latest developments.

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