The Future of Equity Release

You may be eligible for

Tax Efficient Benefits

Contact Us

We Hate Spam as Much as You. 100% Secure.

Does Equity Release Have a Future or Not?

Equity release has been more and more popular in the UK. However, does it have a future? Well, let’s look at equity release products as a start to this discussion.

Equity Release Products

The long-term suitability of equity release is under the microscope of many people in the UK. Why? Because some consumers couldn’t move to an alternative plan that was more suitable for them. The solution might be to set up better terms and regulations on equity release products to be more long-term for stakeholders.


Look at the fast pace at which everything is changing. You might ask: Are equity release products evolving with the current pace modern-day life is developing, including the new generation of retirees? And, in general, is equity release safe?

Simply put…

There needs to be a little more flexibility and product choice for stakeholders, and sometimes the ERC standards that protect the consumer can be a limitation as well1. So, what can the solution be? Some sort of hybrid product? Maybe you’ve asked for an equity release advice from a professional financial adviser?

Well, here’s a question for you…

Is Equity Release Advice Important?

Some equity release companies won’t sell you a product unless you’ve received professional advice. But, as the FCA regulates the information and advice, it doesn’t always overcome the information gaps. To some, the advice is helpful, but not to others.

But is the equity release market growing?

Is Equity Release Growth A Thing?

For the most part, UK homeowners have quite a substantial amount of capital if they’re a bit older. With the highly developed financial services of today and the low level of state care and state pensions, the equity release market has so much growth potential. However, it’s not necessarily realised.

Let me tell you something.

Equity release growth is sometimes limited by low product flexibility, a limited number of providers and the lousy rep equity release has had in the past. Equity release can also be advertised more optimally to increase growth.

Simply put…

Equity release market growth is limited due to the issues mentioned above, as well as the following:

  • Industry and government need to normalise the use of housing or property wealth at an older age.
  • Industry and government need to debunk the stigma around equity release, as the last rep isn’t correct anymore.

So, how can the market grow?

There are a few potential ways for the equity release market to grow:

  • The normalisation of equity release
  • If the government shares equity, share risks with the public, as the state does in the US.

It may seem evident that progress isn’t linear. The latest stats the Equity Release Council published show that the UK’s equity release market had its fastest start to a year to date, and lending growth has slowed down a lot once they compared it to previous years. So the sector can’t be resting rest on its achievements.


The following three factors will go a long way to shape the future of equity release:

Demystify Equity Release

The equity release industry needs to work together and demystify the equity release. Even though the market has grown substantially, there are still people trusting in major equity release myths, causing them to run from this idea.

Let me tell you something.

The equity release industry needs to clear the myth that there’s only one type of equity release plan, the interest roll-up lifetime mortgage plan. Even though it’s trendy among older homeowners who can’t make repayments, it isn’t the only option out there. There are so many options catering to a wider variety of consumers. If people are aware of the other excellent equity release options on the market, equity release will see massive growth as an industry.

Continued Innovation

The industry should implement continued innovation – the answer to market growth. The ERC states that there are twice as many equity release products available on the market when compared to 2 years ago. Continuing to respond to consumer needs will, in turn, give the industry a boost. Even though consumers’ needs evolve, the equity release industry also needs to keep growing and giving consumers peace of mind with flexible products.

Adviser Support

Some equity release companies say that support for IFAs to get equity release qualification is the most critical factor that can make equity release attractive. Undoubtedly, the more qualified an adviser is, the more potential there is for more customers to choose equity release.

So, what does this all lead to?

Well, there is generally a big advice gap, one could say. With roughly 700 000 people retiring each year in the UK, the 33 000 registered advisers2 simply won’t be enough.

Let’s summarise briefly.

Equity Release Needs To Provide For Their Consumers

For the equity release market to grow, the industry needs to cater to its consumers’ evolving needs. Otherwise, people will start looking elsewhere for their investments or extra money. Equity release needs:

  • An increase in the gap within long-term savings
  • A decrease in state benefits
  • Demographic changes
  • A prevalence of homeownership (roughly 70% of total UK property ownership is 55 years and older)
  • The number of retiring people with debt is increasing. Even interest-only mortgages (1 in 4 people who retire have a mortgage or other debts to repay in their retirement)

Common Questions

Is Equity Release A Good Idea for Your Future?
What Changes Need To Happen To Support The Future Of The Equity Release Market?
What's The Greatest Risk To The Future Of Equity Release?
How Can ER Help People Fund Their Future Long-Term Care Needs In Retirement?

In Conclusion

Equity release has a future full of potential and much more growth. However, it needs to be supported by access, informing and innovation. If all these factors work together, they will push the equity release market to reach impressive growth over the years, and customers will have what they need and what they want.

Do You Want to Save on Tax?

Most people are overpaying and could save a fortune with the correct advice. Get matched with an expert and check your eligibility for tax-effective options.

ER Calculator

Value Of Your Home?

(Drag the Slider)


We Hate Spam as Much as You. 100% Secure.


Connect with an Expert & See If You Can Save Money Now
Contact Us

We Hate Spam as Much as You. 100% Secure.

New House


We would be happy to help and advise if you have any questions or enquiries.​
Contact Us

We Hate Spam as Much as You. 100% Secure.

Request a Call Back

ER Call Back
Please check your details are 100% correct.

🔒 We Hate Spam as Much as You. 100% Secure.