Pure Equity Release Reviews (2022)

We Review Pure Equity Release & Look at the Pros, Cons & Schemes They Offer
Contributors: Nicola Date, Katherine Read. Edited by Rachel Wait & Reviewed by Francis Hui
Are You Considering Pure Equity Release? What Are the Pros, Cons & Costs? Read Our Reviews & Discover If Pure Lifetime Mortgage Schemes Are for You.

Before You Start Reading…

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Equity Release Calculator

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Pure Equity Release

I think you’ll agree with me when I say:

It’s REALLY hard to choose the best equity release provider with all the choices available.

Or is it?

Is Pure equity release the best?

The companies we profile, are the best in the business to help you unlock the cash tied into your home.We’re here to help you:

  • Understand the services that Pure offers.
  • Determine if they might be able to assist you and your family on your equity release journey.

Let’s find out NOW!

As experts in the equity release field (we’ve reviewed more than 250 schemes!), we’ve combed the market, researched all equity release service providers and narrowed it down to who’s on to.

Is Pure the ideal equity release loan company to assist you and your family?


What’s Equity Release?

An equity release mortgage is, in a nutshell, a loan plus interest that is paid back to the lender when the homeowner passes away or goes into permanent care.

Who Are Pure?

Pure Retirement is a Leeds-based mortgage lender committed to excellent customer service and with a wealth of experience in the equity release market.

It was founded on the belief that everyone should be able to enjoy their life in later years.

What About the Pure Equity Release Calculator?

Before you consider using the Pure calculator, please take note.

Our providers can almost always match & BEAT any existing equity release quote that you find through Pure.

So first use this calculator below & see how much you can release.

How Much Can You Release?

Use the Calculator Below 👇


Equity Release Calculator

Value of Your Home?


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Editor’s Rating: 4.86

Why Consider Pure?

Pure Retirement is an Equity Release only specialist, focusing entirely on products for later-life.

They are proud members of the Equity Release Council, and are open and honest about the pros and cons of their plans.

Pros & Cons


  • Entirely specialises in equity release.
  • Regulated by the FCA and ERC.


  • Limited website.
  • Equity release reduces the size of your estate.

Pure’s Equity Release Scheme Reviews

Pure Retirement, a lifetime mortgage lender and a leader in the retirement lending market for homeowners aged 55+.

Formed in 2014, Pure Retirements’ wealth of experience helped form its equity release products both,

In the higher maximum loan part of the market and the lower competitive interest rate end.

Pure Retirement also aims to minimize set-up costs using cashback & fee waivers on their drawdown and lump sum lifetime mortgage plans.

This makes the Pure Retirement Classic range of plans one of the lowest interest rate and application cost-to-market equity release schemes available.

Pure Retirement Complaints

If you’re dissatisfied with Pure Retirement and want to make a complaint, the greatest place to do so is on their website.

They are concerned about their clients and will route you to the appropriate department if possible.

The alternative option, if you choose to use a review site like Trustpilot or Feefo, is to provide an assessment.

Pure Retirement Classic Range

The Pure Retirement Classic range of drawdown lifetime mortgage plans are funded by Rothesay Life – a leading UK life insurer.

There are many versions of the Classic Drawdown plans – the Lite and Midi.

The plans only differ in the size of the loans they will provide at certain ages and the consequent interest rate that Pure Retirement applies.

Classic Drawdown Equity Release Plans

Their Classic Drawdown Equity Release Plans provide an initial capital lump sum, which aims to offer a more competitive interest rate than its industry colleagues.

Combining balance control measures with their flexible 10% partial repayment facility,

Along with a competitive lifetime mortgage interest rate, Pure Retirement aims to offer this drawdown equity release scheme to a wider generic audience of retirees.

Pure’s Equity Release Interest Rates & Schemes Compared

Are you looking for a specific equity release scheme? These are some of the schemes offered or covered by Pure.

Not what you’re looking for?

Have a look at all the equity release schemes available on the market, with our easy-to-use table or compare the equity release rates!

Learn More About Pure

Pure Retirement brings financial problems into a sharper perspective and makes them more accessible.

The firm recognises that deciding to release equity from your property is a big choice that requires a lot of time and consideration,

And it believes it shouldn’t be a difficult or complex process.

The Financial Conduct Authority (FCA) regulates the company, and it adheres to the Equity Release Council’s (ERC) code of conduct.

Pure aspires to be totally transparent and accountable to consumers as well as regulatory bodies and trade agencies.

It doesn’t use jargon or difficult forms that may take hours to complete.

The financial firm’s ideals of Honesty, Simplicity, and Responsibility are embodied in the Pure Promise:

  • At all times, act in such a way that the client is treated fairly and reasonably.
  • Remain at the forefront of the equity release market.
  • Provide customers and equity release advisers with as much information as feasible in a clear and concise manner.
  • Always be open and honest, swiftly responding to any enquiries with the utmost integrity.
  • Provide the best possible customer service to clients and equity release advisers.
  • Ensure consumers are aware of the timeframes and prices associated with their equity release plan.
  • Behave in a professional, compassionate, and polite manner at all times, and behave without bias.
  • Ensure that each application is processed as promptly as possible.

FCA Details

FCA Address

  • 2200 Century Way
  • Thorpe Park
  • Leeds
  • West Yorkshire
  • LS15 8ZBL S 1 5 8 Z B

Trading Names

  • Pure Retirement Limited

FCA Permitted Services

  • Mortgages & Home Finance


  • Financial Conduct Authority (FAC) ¹
  • Financial Services Authority Now the Prudential Regulation Authority (PRA) ¹

Registration Numbers

  • FCA Ref Number: 582621
  • FCA Reg Number: 7240896

FCA & Companies House Link

Pure Contact Number

Got Questions

Is Pure A Member of the Equity Release Council?

What Are Pure Equity's Interest Rates on Equity Release?

Where is Pure Equity Located?


So here’s the scoop – our intention is to help you by finding the best Pure lifetime mortgage so that you can spend the money on something that you really want, rather than on a high tax bill.

Before You Go…

Use the FREE Calculator Below 👇


Equity Release Calculator

Value of Your Home?


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Editorial Note: This content has been independently collected by the SovereignBoss advisor team and is offered on a non-advised basis. Sovereignboss may earn a commission on sales made from partner links on this page, but that doesn’t affect our editors’ opinions or evaluations. Learn more about our editorial guidelines.

rachel w

Rachel Wait
Personal Finance Journalist

Rachel is an experienced finance journalist and editor with a particular interest in personal finance and consumer affairs. She has vast experience writing about money issues, property, insurance, and consumer affairs, and you’ll find her articles regularly featured in top media and newspaper publications.
John Lawson

Written by
John Lawson
Founder SovereignBoss

John is passionate about education and has made it his life-long mission to assist UK citizens on their future financial options, with a specialist interest in equity release, and SovereignBoss is the natural extension of this passion.

Reviewed by
Francis Hui
Senior Risk Manager

Having held various high-level roles across the industry, Francis is truly an expert in aiding UK citizens in their financial decisions and risk analysis. His unique insight and statistical knowledge make him the perfect person to help you take your financial future to the next level.
kath icon

Katherine Read
Consumer Affairs Writer

Since joining the editorial team at SovereignBoss, Katherine has become focused on bringing transparency to finances and opportunities for those approaching retirement age. She writes on the topics of equity release, home reversion, and mortgages.

Nicola Date
Writer & Journalist

Nicola is a financial writer for SovereignBoss and is passionate about the opportunities that equity release can open up for homeowners. Her extensive business experience and deep understanding of the industry means that she’s always up-to-date with the latest developments.

See How Much You Can Release 👇

Use the QUICK form below.


Equity Release Calculator

Value of Your Home?


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