Are you looking into equity release but have no clue how to choose the best advisor for you?

To avoid being stuck with an advisor who makes the process unpleasant, we at SovereignBoss are here to be your trusted guide.

We have consulted with numerous regulated advisors to discover the secret to finding the best person to assist you in your equity release journey.

Here is what we found!

What is a Financial Advisor?

A financial advisor is a professional who provides expert advice on various financial matters to individuals, businesses, or organizations.

The primary goal of a financial advisor is to assist clients in making informed and strategic decisions to achieve their financial objectives.

Financial advisors may offer guidance on a wide range of financial topics, including investments, retirement planning, estate planning, insurance, tax management, and overall wealth management.

4 Tips for Finding the Best Financial Advisor for Equity Release In 2025

In your search for the best advisor for your needs, there are certain things to look out for and some vital considerations.

Here are our 4 essential tips:

#1. Consider Referrals

If you have friends and family who have worked with advisors in the past, you can ask them about their experiences.

You are halfway there if they are able to make some recommendations.

They can tell you whether the individual is trustworthy and honest.

They may also understand if their costs are fair, as well as how they work.

If a current client refers you, the advisor may also be more likely to see you.

#2. Know Which Type of Advisor is Preferable

Are all advisers equal? Unfortunately, this is not the case.

Not all advisers are the same, and they fall under 2 categories.

• Leading advisors or brokers - They have access to all providers and products available on the equity release market, and can recommend the best plan for you.
• Restricted advisers - They have chosen to work with a limited number of suppliers and services that they believe will suit most of their clients. From this panel, they will choose the best option for a particular client.

Both categories of advisors are qualified and likely to have similar experience, and may have even worked as both types in different times of their careers.

There are further splits:

• Mortgage-only advisors - not all qualify to advise on equity release. Those who do, have additional qualifications.
• Independent financial advisors - also known as IFA’s,¹ may not be able to advise on mortgages at all, as they do not hold the necessary qualification. Furthermore, you must find one that specialises in equity release advice.

Which is better?

An independent financial advisor or broker that looks at plans across the industry is usually the best option.

Here is why:

• Those who choose to obtain the extra mortgage and equity release credentials are likely to have a deeper understanding of pensions and other assets.
• They already have an understanding of inheritance concerns that might affect you and your family.
• Many financial planners also include equity release with the additional qualifications needed to advise on long-term care issues.

Any of these elements might impact you during your retirement years when equity release lifetime mortgages are available.

As a result, they are likely to be better equipped to consider these aspects when making their suggestions.

#3. Search in the Right Places for an Advisor

Here are some great tips on places to search for advisors:

• Equity Release Council – It governs the equity release industry in the UK. All advisors who are members of the Council hold the necessary qualifications. You can find the member advisors on their website².
• Financial Conduct Authority (FCA)³ – This is the regulatory body for all financial advisors in the UK. Its listings also verify the advisors' competence and authority in various financial sectors.
• Personal Finance Society (PFS)⁴ – It is among the bodies that regulate guidelines and ethics for UK financial advisors.
• Your Money Advisor⁵ – If you are seeking a competent adviser, this is the branch of the PFS that allows you to do so. It is really simple to utilise, and it contains a lot of information.
• Internet Searches - Use a search engine to find advisors in your area. Ensure that whoever you find comes recommended and holds the appropriate qualifications.
• Community Notices - If you have local notice boards or papers, you can look for advertisements for your local service providers.

#4. Shop Around

It is perfectly acceptable to shop around before you decide on a financial advisor. Your first option might not be the right fit for you and your needs.

You will be working closely with this person, and they will be assisting you with financial matters. Therefore, you need to feel comfortable and find someone that you trust.

Common Questions

In Conclusion

Finding the right advisor can be challenging, but with these expert tips, the process may be easier.

Releasing equity can be life-changing if carefully considered and well planned.

Once you have chosen the best advisor for you, you can make an initial appointment. Wondering which questions to ask? Find out here.