Dive into the world of Equity Release Supermarket, a key facilitator in the equity release sector.

The trend of tapping into property value has witnessed an impressive upswing, with a six-fold increase in activity from 2011 to 2022.¹ 

In light of this substantial growth, it becomes increasingly important to carefully choose a plan and provider that best matches your specific requirements.

To guide you through the complexities of releasing equity, our review of Equity Release Supermarket has been thoughtfully prepared by our team of experienced financial professionals. 

It delivers dependable and insightful evaluations, empowering you to make well-informed and confident decisions when considering their services in this dynamic sector.

NOTE: SovereignBoss is an impartial and unconnected third-party information provider via this website, and the detail replicated in this commentary represent the opinions of SovereignBoss only and may not reflect the views or opinions of the below equity release advisory companies. This article must not to be interpreted as advice, nor is it a solicitation to conduct transactions in any financial product provided by the below equity release advisory companies.

What is Equity Release Supermarket?

Equity Release Supermarket is an independent and award-winning equity release broker that was founded in 2008.² 

The company has a team of qualified and experienced advisers who offer impartial and personalised advice on various products, such as lifetime mortgages and home reversion plans.

It works with the leading lenders in the UK and has access to exclusive deals and rates that may not be available elsewhere.

How Does Equity Release Supermarket Work?

The firm is not a provider of equity release, but a broker that connects customers with suitable lenders and plans. 

You can use the company’s online tools, such as the equity release calculator, the eligibility checker, and the comparison table, to get an idea of how much you can borrow, what are the costs and features of different plans, and how they compare with each other. 

You can also request a free quote or a callback from one of the advisers, who will then guide you through the whole process, from application to completion.

What are the Advantages and Disadvantages of Equity Release Supermarket?

The company provides a range of advantages for customers seeking to unlock the value of their homes. 

These include:

• Access to a wide range of products and lenders, including some that are exclusive to the company.
• Free and impartial advice from qualified and experienced advisers, who are members of the Equity Release Council and follow its standards and code of conduct.
• No upfront fees or hidden charges, as the company only earns a commission from the lender when the plan is completed.
• Flexible and convenient service, as customers can choose to receive advice over the phone, online, or face-to-face.
• Excellent customer service and satisfaction, as evidenced by the company’s high ratings and reviews on Trustpilot³ and Feefo.⁴

However, there are also some drawbacks that customers should be aware of, such as:

• Limited to the UK market, as the company does not offer products or services outside the country.
• Potential conflicts of interest, as the company may favour certain lenders or plans that pay higher commissions or offer better incentives.
• Not a guarantee of the best deal, as you may still find better or cheaper alternatives elsewhere, especially if you shop around and compare different options.
• The advice, while impartial, may not cover the entire market, meaning some potentially suitable options could be overlooked.
• The suitability and benefits of the products offered can be influenced by fluctuating market conditions, which might affect the long-term value or cost-effectiveness of the chosen plan.

How is Equity Release Supermarket Regulated and How Are Complaints Handled?

The company is authorised and regulated by the Financial Conduct Authority (FCA), the UK’s financial watchdog, under the registration number 584063.⁵ 

This means that it has to comply with the FCA’s rules and principles, such as treating customers fairly, providing clear and accurate information, and protecting customer data and privacy. 

If you have any complaints or issues with the company, you can contact its customer service team by phone, email, or post, and expect a prompt and fair resolution.

Should you not be satisfied with the outcome, you have the option to escalate your complaint to the Financial Ombudsman Service. This is an independent and impartial body that reviews and settles disputes between financial firms and consumers.

How Did We Review Equity Release Supermarket?

We reviewed Equity Release Supermarket based on several criteria. 

These included the following:

• The range and quality of the products and services offered by the company
• The fees and charges involved in using the company’s services
• The reputation and reliability of the company and its advisers
• The customer feedback and ratings on the company’s performance and service
• The regulation and compliance of the company with the relevant authorities and standards

How Can Equity Release Supermarket Be Contacted?

You can contact the company by phone, email, post, or via its website. 

Here are the details for your convenience: 

• Phone: 0800 802 1051 (free from UK landlines and mobiles)
• Email: info@equityreleasesupermarket.com
• Post: Equity Release Supermarket, Genesis Centre, Birchwood, Warrington, WA3 7BH
• Website: www.equityreleasesupermarket.com

Common Questions

Conclusion

Navigating the complexities of accessing home equity is made simpler with expert guidance and comprehensive resources. 

From personalised advice to adapting to market changes, the importance of professional assistance is clear. 

For those exploring their options in this area, Equity Release Supermarket offers a reliable and informed pathway.

The features mentioned and the amounts raised, are subject to the lender’s criteria, terms and conditions. These may take into account the age, health and lifestyle factors in order to provide an enhanced amount. To understand the features and risks, ask for a personalised illustration.