40 Small Business Influencers: That Can Inspire You in 2025

Top small business influencers on Instagram inspire entrepreneurs by sharing tips on growth, marketing, and innovation, leveraging the platform to engage and educate a diverse audience.
Small Business Influencers
Who Are the Top Small Business Influencers on Instagram? Discover Their Secrets to Success, Trendsetting Strategies & How They're Revolutionizing Online Entrepreneurship. What Awaits Beyond Their Last Post?
This article contains tops tips from our experts, backed by in-depth research.

Contributors:

Francis Hui
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Key Takeaways
  • Some of the top small business influencers on Instagram in the UK include names like Holly Tucker, Mark Wright, and Lord Sugar.
  • Establishing connections can be achieved through engaging with their content, sending direct messages, or offering collaborations.
  • They can sway their followers' perceptions and decisions about equity release, potentially creating a more positive outlook.
  • By raising awareness and sharing information about equity release products, they can help to boost their visibility and credibility.
  • Influencers like Mark Wright and Lord Sugar are among those who have successfully leveraged their Instagram platforms in the equity release market.

In This Article, You Will Discover:

    Following small business influencers on Instagram is one of the simplest ways for individuals and small company owners to stay up-to-date with the financial industry.

    Especially in industries where new knowledge is highly prized such as financial tips, news, and how-to tips.

    Social media is one of the most convenient platforms for exchanging information and keeping up with trends.

    Which is why we've compiled a list of must-follow small business influencers.

    #01. Chris Brogan

    A social media marketing author, journalist, marketing consultant, and speaker from the United States.

    He's also the creator of Kitchen Table Companies and the president of Human Business Works.

    In addition, he's a member of HubSpot's Board of Advisors1.

    chris brogan

    #02. Rosabeth Moss Kanter

    She's a prolific on twitter and discusses everything from organisational optimisation to company culture building.

    She's astute and an excellent resource for anyone trying to improve their management skills at their own firm.

    rosabeth moss kanter

    #03. Bryan Kramer

    His blogs and social media pages offer a mix of motivational content, links to intriguing SMB-related2 publications, social media tips and tricks,

    And meaningful information for entrepreneurs and solopreneurs3.

    bryan kramer

    #04. Gene Marks

    His Washington Post column, On Main Street, is a must-read for anybody interested in small businesses.

    gene marks

    #05. Maria Popova

    Her website, Brain Pickings, is one of the most fascinating on the internet.

    It's amazing how she manages to provide high-quality information across such a broad range of topics.

    She'll provide you with plenty of inventive ideas if you follow her.

    maria popova

    #06. Gary Vaynerchuk

    He's widely considered as one of the world's foremost experts on all things social media, but his knowledge also extends to a wide range of other business topics.

    If you're looking for the definitive opinion on a topic via social media, he'll almost certainly have it.

    gary vaynerchuk

    #07. Susan McPherson

    McPherson writes about business news and occurrences from across the world that have unanticipated business ramifications.

    She provides much-needed attention to issues such as workplace sexism,

    How to raise girls in the best possible way for the future, empathic workplaces, and dealing with job stress, among other things.

    susan mcpherson

    #08. Jay Baer

    Jay Baer is claimed to be the world's most retweeted digital marketer.

    That's most likely due to the value of the information he provides. If you're doing anything online, you should take Baer's advice.

    jay baer

    #09. Eric Ries

    The Lean Startup, written by Eric Ries, sparked a business revolution.

    Many of the approaches that data-smart firms now employ to gauge their success were popularized by him.

    To measure your data, you don't have to be a tech business.

    eric ries

    #10. Tim Ferriss

    He's a renaissance man of sorts.

    His timeline is jam-packed with advice on productivity, food, exercise, technology, business, and just about anything else you can think of.

    His diverse interests usually result in content with a distinct point of view.

    tim ferriss

    #11. Anita Campbell

    If you're a small business owner, you're probably already familiar with her.

    She's the founder and CEO of Small Business Trends and Biz Sugar4.

    Small Biz Trends is a great place to go to for information about marketing, partnerships, sales, social media, and e-commerce.

    Forbes named Anita as a top important woman for entrepreneurs.

    anita campbell

    #12. Rieva Lesonsky

    Lesonsky is the founder and CEO of GrowBiz Media that helps small business owners with content marketing solutions.

    The organisation serves as a link between marketers and investors.

    The firm also makes investments in emerging businesses and entrepreneurs.

    She's a successful businesswoman, best-selling author, and accomplished attorney.

    rieva lesonsky

    #13. Steve Strauss

    He's a small business journalist and advocates in the United States. He hosts small business and trend podcasts5.

    He founded a little journal called the self-employed and wrote the book Planet Entrepreneur.

    His content is interesting and useful in a variety of business situations.

    steve strauss

    #14. James Altucher

    He's a Get-Rich-Quick schemer for the thinking guy.

    He's continually coming up with new ideas and thoughts that push the boundaries of what's acceptable in today's corporate world.

    His contrarian attitude is a breath of fresh air, thanks to his intelligence and business experience.

    james altucher

    #15. Carol Roth

    Carol is the author of The Entrepreneur Equation, a New York Times best-selling book.

    She's also an investor, former investment banker, TV personality, and a small business influencer.

    She's currently a reporter for CNBC6. Her usual topics of discussion are business and the economy.

    carol roth

    #16. Sean Ellis

    He coined the term "growth hacking" - a new style of marketing that relies on data to achieve rapid growth.

    Even for organisations that aren't technically web-facing, his marketing philosophy is worth considering.

    sean ellis

    #17. Adam Grant

    Grant's latest book about the origin of brilliance is intriguing.

    His insightful insights shed light on unexpected facets of human psychology, creativity, and business, making him a must-follow.

    adam grant

    #18.  Melinda Emerson

    AKA "Small Business Lady" is dubbed as Forbes' most important female for entrepreneurs.

    She's the author of the best-selling book "Be Your Own Boss in 12 Months."

    She's an excellent resource for start-ups, business restructuring, and social networking.

    melinda emerson

    #19. Martin Zwilling

    He's the kind of mentor you need if you're thinking about starting a business.

    H's a seasoned startup coach, executive, writer, author, tech expert, and angel investor with over a decade of experience.

    His work has been published by Huffington Post, Forbes, Gust, HBR, and many more prestigious media.

    He launched Start-up Professional Inc., which provides entrepreneurs with a variety of services and tools.

    martin zwilling

    #20. Gail Gardner

    Her belief is that every human being is capable of starting a business if they're provided with the necessary information and inspiration.

    She mentors a number of bloggers and acts as a brand advocate for small businesses.

    Grow Map is a company she developed that offers a variety of unique strategies to grow your business, sales, and leads.

    gail gardner

    #21. Jim Blasingame

    He's the host of The Small Business Advocate® Show, an award-winning program on small businesses.

    He's a well-known author and his book, The Age of the Customer, was a huge success.

    jim blasingame

    #22. Tim Berry

    He's a lean business strategist, entrepreneur, and blogger who's written multiple books on the subject.

    He's the creator of Palo Alto Software and is well-known in the industry.

    tim berry

    #23. Barbara Weltman

    She works as a business champion, author, tax law expert, and publisher of Big Ideas for Small Business and Idea of the Day.

    You should absolutely follow her if you require assistance in the sphere of corporate taxation or finance.

    Her knowledge and experience will be extremely beneficial to you in the long run.

    barbara weltman

    #24. Barry Moltz

    He's the owner of a small business, a specialized expert, and the author of five books.

    He's a great public speaker and has his own AM560 radio show, Business Insanity Talk Radio.

    He also contributes to the American Express Open Forum, as well as other print and online publications.

    barry moltz

    #25. Matthew Toren 

    He's an entrepreneur, serial investor, and best-selling author on entrepreneurship.

    He has many websites, the best of which is "Young Business." He has a laid-back demeanor and a unique perspective on issues.

    matthew toren

    #26. Laurie McCabe

    She's a co-founder of SMB Group and an information technology analyst.

    She's a brilliant business thinker and entrepreneur who uses technology to help businesses develop.

    laurie mccabe

    #27. Ann Handley

    She's the most powerful woman in marketing and the head of content at MarketingProfs. .

    Her articles are beneficial to both entrepreneurs and digital marketers.

    She co-founded ClickZ.com and has 15 years of experience in content management.

    ann handley

    #28. Joe Pulizzi

    He's the creator of Content Marketing Institute, a leading marketing firm.

    The institute educates newcomers and hosts content management events.

    Their events are the largest of their kind, and attendees gain marketing and content knowledge.

    joe pulizzi

    #29. Ivana Taylor

    This woman has thirty years of experience in manufacturing, marketing, and creating customer-friendly desired businesses.

    She started DIYMarketers.com and is doing a great job marketing businesses that need to be recognised.

    ivana taylor

    #30. Jeff Bullas

    He's a social media marketer and a marketing speaker. He was named one of the top 50 social media influencers by Forbes7.

    The Huffington Post selected his Twitter stream as one of the top 100 Twitter accounts.

    jeff bullas

    #31. Mari Smith

    She's a well-known social media marketing strategist and leader.

    Her methods and experience assist businesses in realizing the full potential of social media marketing.

    mari smith

    #32. Ted Rubin 

    He's the Chief Marketing Officer at Brand Innovators, as well as a top social media marketer, speaker, and brand evangelist.

    ted rubin

    #33. Glen Gilmore

    He works as a digital marketing strategist. For the second year in a row, he made Forbes' Top 20 Social Media Power Influencer list.

    He's the author of, Social Media Law for Business, and a contributor to the book Strategic Digital Marketing.

    Gilmore offers Fortune 500 companies consulting and personalised training.

    glen gilmore

    #34. John Rampton

    He's a startup enthusiast, entrepreneur, investor and the creator of Calendar, a productivity app.

    john rampton

    #35. Bernadette Doyle

    She started her company and was able to grow it greatly, earning her millions of dollars.

    She now assists her clients in obtaining the revenue they desire without having to sell their time.

    Her marketing expertise did not develop overnight. Her success demonstrates the importance of patience, enthusiasm, and faith in your most valuable investment: yourself.

    bernadette doyle 1

    #36. John Daymond

    He's an American businessman, investor, television personality, author, and motivational speaker.

    He's most known as the founder, president, and CEO of FUBU8, as well as an investor on ABC's Shark Tank reality show.

    John is the creator of The Shark Group, which is based in New York City.

    john daymond

    #37. Seth Godin

    He’s a lecturer, entrepreneur, and best-selling author. 

    He has published 19 best-selling books,

     And launched one of the most popular blogs in the world including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn).

    His most recent book, This is Marketing, was an instant bestseller in countries around the world.

    image 17

    #38. John Lawson

    He’s a pioneer in the online retail space and the founder and CEO of ColderICE Media.

    He’s an IBM Futurist, and an Ebay Influencer. He’s also a #1 best-selling author on Amazon.

    He was named one of Americ

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